Beginning in April 2017, Google plans to penalize, or downrank, webpages that are not mobile responsive, mobile friendly, or mobile optimized.
What does all this mean? Your web pages might not rank as high on the page for your main keywords anymore, so when your customers search for your services or products, your competitors's sites may show up before yours.
What does a responsive site look like?
*All the pages on your site need to be easy to read on any viewing screen, whether it be desktop, laptop, ultrabook, notebook, tablet, eReader or smartphone. Users should not have to scroll around to be able to see an entire paragraph, sentence, or image. They should be able to just scroll down the page on mobile devices as as easily as they can on their desktop computer screen.
***Your site should not appear cluttered. Use a good deal of contrast, easy to read fonts, coordinating colors/a theme. Simplicity of theme and attention to where the eye is drawn can make a big difference.
***The site should also have touch-responsive buttons for menu items, to dial phone numbers, to send emails, to access contact forms, or link to other pages.
***The pages of your site should also load quickly, including images and videos. Remember that flashy plug-ins/widgets may be eye-catching but may use too much bandwidth and/or distract the user from what is really important on your site.
***Our site is a good example of a mobile responsive site. Feel free to pull up www.infinityconsultingllc.com on your mobile device if you aren't viewing us on mobile already.
What happens if your site is not mobile responsive by then? Google could drop your nonresponsive pages down in rankings for keywords where your competitors do have responsive pages. They start the new algorithm in April 2017 and say it may take a week or so to index all the sites for this feature.
Why is this so important to your business? With > 78% of online searches being on Google and > 50% being performed on a mobile device, your website needs to meet this new guideline! Click below for a free mobile responsiveness analysis of your website. We'll look at it through Google's "eyes" and show you how your site measures up.